NYCEDC: New York City Economic Development Corporation
The easiest way to think about what NYCEDC does is “I Love NY” gone B2B. The Marketing Department is in charge of concept development and the execution of integrated communications for all EDC programs, initiatives, events and projects meant to grow the City’s economy. I was the lead-writer and strategist, I’ve developed briefs, contributed to website architecture and content, conceived and wrote banner ads, HTLM blasts, brochures, print ads and other digital and print communication pieces positioning the city as the place to do business.