Interactive played and is playing a critical role in the redevelopment of Coney Island. In addition to the website page, we established The Coney Island Development Corp. and developed the CIDC website to keep stakeholders informed about the plan and its progress. We also developed the Coney Island Fun Guide website that lists highlights of events and attractions. We used our social media platforms, Facebook and Twitter, as well as Coney Island’s social media platforms, to engage interested “likers” about what the press, bloggers, and others were and are saying about Coney. We utilized HTML blasts to notify the community of job fairs and other events of interest. All of the social media platforms fed one another, making for a rich exchange of news, views, and opinions. We also developed a logo, tagline, and ad campaign that is being used on-site in flags, wraps, and in outdoor billboards.